Supreen

 Supreen is a fabric that repels water-based liquids, making it stain resistant and easy to clean. In the ad campaign we want to demonstrate Supreen’s qualities by writing messages directly onto the fabric using different types of liquids— water, honey, pepto bismol, ketchup, mustard, etc. Each ad will feature a different liquid and hand-writing style.

I've been working with Standard Issue NY on this ad campaign, where I designed the lettering and Standard Issue translated into the real deal. Armed with different liquids and fabrics from Supreen they projected my lettering on the fabrics and traced it.